Exhibition Economics and Management Program

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Exhibition Economics and Management Program

Guiding Cultivation Plan for the Event Management Major

2023

Major Code: 120903

Drafter:Yingkang Gu Reviewer: Hailan Pan

I CultivationObjectives

General cultivationobjectives

This major aims to cultivate applied middleand senior event project management professionals. These students cansystematically master the basic theories of event management, understand theoperations process of international conference and exhibition projects, befamiliar with advanced event information management software, have strongcommunication and document writing skills, and can skillfully use thoseacquired knowledge and skills to engage in relevant conference and exhibitionproject management practices in mainstream enterprises and core departments ofthe event industry, and have good professional quality, innovationconsciousness, and international vision. They know how to plan, execute, andmanage.

Expectedcultivation objectives of students five years after graduation

Cultivation objective 1: They have good humanistic and socialliteracy, have strong patriotic feelings, national pride and culturalconfidence, have good professional literacy and social responsibility, andadhere to professional ethics;

Cultivation objective 2: They have a solid professional theory ofexhibition and strong application abilities of information technology, cansystematically master the business skills of exhibition project research,planning, marketing, operations, management, and services, and have the abilitiesto solve complex problems in the field of exhibitions.

Cultivation objective 3: They have good communication skills andteam spirit, have a sense of innovation and international vision, can providecreative solutions for exhibition project management, and have certainleadership skills;

Cultivation objective 4: They are lifelong learners, motivated, andable to maintain physical and mental health and sustainable professionaldevelopment.

II AcademicRequirements for Program Completion

Students of this major mainly study thebasic theories and knowledge of economics and management, systematically masterthe basic theories, professional knowledge, and business skills of eventmanagement, are familiar with the methods to solve problems related toconference and exhibition project management, and have strong quality and abilitiesto work in the fields of the conference and exhibition industries.

Graduationrequirements and degree conferral

Students of this major must complete theminimum credits required by the various courses according to the requirementsof the guiding cultivation plan, and complete the corresponding extracurriculararrangements. Students can graduate only when they obtain at least 155 credits;those who meet the requirements for the conferral of a bachelor's degree willbe awarded a Bachelor of Management degree.

Programduration

Flexible academic period, generally 4years, with a flexible range of no less than 3 years and no more than 6 years.

III Course System Composition andDistribution of Class Hours (excluding Second Classroom)

Course type	Total credits	％	Total study hours	Theoretical hours	Practical hours
Public Fundamental Courses	45.5	29	864	782	82
General Education Courses	10	7	160	160
Professional Fundamental Courses	22	14	352	328	24
Core Courses	54	35	864	669	195
Professional Practice	23.5	15	712		712
Total	155	100	2952	1939	1013
Theoretical hours: practical hours (%)	66:34

Programrequirements

The Bachelor of Event Management requiresstudents to successfully complete 155 credits, which are comprised of:

l At least 45.5 credits from Public Fundamental Courses;

l At least 10 credits from General Education Courses;

l At least 22 credits from Professional Fundamental Courses;

l All 54 credits from Core Courses;

l All 23.5 credits from Professional Practice.

IV Scheduleof Teaching Arrangement (1)

Course Type	Course Code	Course Title	Assessment Method	Total Credits	Total Hours	Recommended Semester
Public Fundamental Courses	b1080001	Introduction to Basic Principles of Marxism	Examination	3	48	Autumn 1
	b1080009	Political Thought, Moral Ethics and Law	Assessment	3	48	Autumn 1
	b1080006	Modern Chinese Historical Figures	Assessment	3	48	Spring 1
	b1080010	Mao Zedong-Thoughts and Introduction to Theoretical System of Socialism with Chinese Characteristics	Examination	3	48	Autumn 2
	b1080011	Xi Jinping-Thoughts on Socialism with Chinese Characteristics for a New Era	Assessment	3	48	Spring 2
	-----	Situation and Policy (Modules 1 - 4)	Assessment	2	32	Autumn 1～Spring 2
	b1080008	Labor Education A	Assessment	0.5	16	Spring 1
	b1110004	Mental Health Education of College Students	Assessment	2	32	Spring 1
	b1020082	Advanced Mathematics B1	Examination	4	64	Autumn 1
	b1020083	Advanced Mathematics B2	Examination	2	32	Spring 1
	b1020013	Probability and Statistics	Examination	2	32	Autumn 2
	b1020018	College Chinese	Assessment	2	32	Autumn 1
	-----	Physical Education I to VI	Assessment	3	160	Autumn 1～Autumn 4
	b1110003	Military Training	Assessment	0.5	112	Autumn 1
	b1110002	Military Theory	Assessment	0.5	32	Spring1
	b1090001	Basic Engineering Training	Assessment	2	32	Spring1
	b1020003	English for General Purposes III	Examination	3	48	Autumn 1
	b1020004	English for General Purposes IV	Examination	3	48	Spring 1
	b1020005	English for General Academic Purposes A	Examination	2	32	Autumn 2
	---	English Extension	Assessment	2	32	Spring 2
	b1020002	English for General Purposes II	Examination	3	48	Autumn 1
	b1020003	English for General Purposes III	Examination	3	48	Spring 1
	b1020006	English for General Academic Purposes B	Examination	2	32	Autumn 2
	---	English Extension	Assessment	2	32	Spring 2
	b1020001	English for General Purposes I	Examination	4	64	Autumn 1
	b1020002	English for General Purposes II	Examination	3	48	Spring 1
	b1020003	English for General Purposes III	Examination	3	48	Autumn 2
	b1020040	German I	Examination	3	48	Autumn 1
	b1020041	German II	Examination	3	48	Spring 1
	b1020042	German III	Examination	4	64	Autumn 2
	b1020077	Japanese I	Examination	3	48	Autumn 1
	b1020078	Japanese II	Examination	3	48	Spring 1
	b1020079	Japanese III	Examination	4	64	Autumn 2
	Subtotal	Public Fundamental	I.	85.5	1616	II.
General Education Courses	b0-----	Aesthetic Education	Assessment	2	32	Autumn, Spring
	b0-----	Social Sciences and Humanities	Assessment	4	64	Autumn, Spring
	b0-----	Natural Science and Technological Innovation	Assessment	4	64	Autumn, Spring
	Subtotal	(General Education Courses)		10	160

(* Note: Thefirst foreign language course has a total of 10 credits, including 3 languages,College English, College German, and College Japanese, respectively. For thosewho choose College English, select the appropriate module from modules A, B, orC)

V Scheduleof Teaching Arrangement (2)

Course Type	Course Code	Course Title	Assessment Method	Total Credits	Total Hours	Recommended Semester
Professional Fundamental Courses	b2030037	Management	Examination	3	48	Autumn 1
	b2030145	Western Economics	Examination	4	64	Spring 1
	b2030082	Economic Law	Examination	3	48	Spring 1
	b2030060	Principles of Accounting	Examination	3	48	Autumn 2
	b2030163	Operations Management	Examination	3	48	Autumn 2
	b2030187	Theory and Practice of International Trade	Examination	3	48	Spring 2
	b2030159	Applied Statistics	Examination	3	48	Autumn 3
Subtotal (Professional Fundamental Courses)				22	352
Core Courses	b2030064	Principles and Practices in the MICE Industry	Examination	3	48	Autumn 1
	b2030119	Market Research and Analysis	Assessment	3	48	Autumn 1
	b2030349	Introduction to Tourism Studies	Examination	3	48	Spring 1
	b2030221	Display Design and Management	Assessment	3	48	Spring 1
	b2030217	Consumer Psychology	Assessment	2	32	Autumn 2
	b2030071	Event Information Management	Examination	3	48	Autumn 2
	b2030219	Event Planning	Examination	3	48	Spring 2
	b2030220	Event Marketing	Examination	3	48	Spring 2
	b2030062	Exhibition Financial Management	Examination	3	48	Spring 2
	b2030067	Event Documents and Letter Writing	Assessment	3	48	Autumn 3
	b2030072	English for Conventions and Exhibitions	Examination	3	48	Autumn 3
	b2030350	Business Communication & Negotiation	Assessment	3	48	Spring 3
	b2030014	Industrial Economy	Examination	3	48	Autumn 3
	b2030352	Exhibition Project Management	Examination	3	48	Autumn 3
	b2030012	Exhibition Practices	Examination	3	48	Spring 3
Subtotal (Professional Fundamental Courses)				44	704	III.
Core Courses	b2030447	Business Conference Management	Assessment	2	32	Spring 3
	b2030448	Digital Exhibition and Service	Assessment	2	32	Spring 3
	b2030449	Art Curatorial Management	Assessment	2	32	Autumn 4
	b2030353	Venue Operations and Management (English)	Assessment	2	32	Autumn 4
	b2030223	Event HR Management	Assessment	2	32	Autumn 4
	b2030065	Exhibition Advertising Planning and Production	Assessment	2	32	Spring 3
	b2030244	Incentive Tourism and Destination Management	Assessment	2	32	Spring 3
	b2030450	Event New Media Marketing	Assessment	2	32	Autumn 4
	b2030077	Festival Organization and Management	Assessment	2	32	Autumn 4
	b2030074	Wedding Planning and Management	Assessment	2	32	Autumn 4
	b2030447	Business Conference Management	Assessment	2	32	Spring 3
	b2030065	Exhibition Advertising Planning and Production	Assessment	2	32	Spring 3
	b2030448	Digital Exhibitions and Services	Assessment	2	96	Spring 3
	b2030244	Incentive Tourism and Destination Management	Assessment	2	160	Spring 3
	b2030245	Disneyland Management Theoretical Module	Assessment	6	864	Autumn 4
Subtotal (Specialized Elective Courses)				30	1504
Subtotal (Core Courses)				96	2560

VI Scheduleof Teaching Arrangement (3)

Course Type	Course Code	Course Name	Assessment Method	Total Credits	Total Hours	Recommended Semester
Professional Practice	b4030040	Event Industrial Career Planning	Assessment	1	24	Summer 1
	b4030037	Event Market Survey Practice	Assessment	2	48
	b4030041	Exhibition Industry Recognizing Practice	Assessment	2	48
	b4030038	Event Marketing Simulation Practice	Assessment	1	24	Summer 2
	b4030100	Exhibition Simulation Practice	Assessment	2	48
	b4030039	Event MIS Practice	Assessment	2	48
	b4000027	Event Management Major Innovation & Entrepreneurship	Assessment	2	48	Spring 3
	b4030200	Labor Education B	Assessment	0.5	16	Spring 3
	b4030133	Event Management Major Graduation Practice and Graduation Thesis	Assessment	6	288	Spring 4
	Subtotal (Mandatory Practice Courses)			18.5	592
	b4030008	Exhibition Companies Simulation Practice	Assessment	1	24	Summer 3
	b4030035	Activity Simulation Practice	Assessment	2	48
	b4030042	Conference Simulation Practice	Assessment	2	48
	b4030111	Disneyland Management Practice Module	Assessment	5	120	Summer 3
	Subtotal (Elective Practice Courses)			10	240
	Subtotal (Professional Practice)			28.5	832
The Second Classroom	b5110001	The Second Classroom	Assessment	1	-	Autumn /Spring/ Summer
		Total		156	2952

*Elective instructions for professional module coursesand practical module courses:

Specialized courses are divided intomodules according to different ability requirements, and students must take onemodule and achieve the required credits for that module. In the ProfessionalPractice modules, students must select according to the correspondingprofessional course module.

Module A: Direction of event project (conferences andexhibitions) operations and management.

Module B: Direction of event project (festivals and specialevents) planning and marketing.

Module C: For Disneyland management-oriented class.The two professional electives of this module in the Spring 3^rd yearsemester must be selected according to the course selection requirements ofModule A or Module B (they cannot be mixed).

VII SecondClassroom Credits Policy

Through the development of the Second Classroomactivities, students are encouraged to actively participate in academiclectures, social practice activities, campus cultural and sports activities,innovation and entrepreneurship activities, volunteer service activities, etc.,to cultivate the students' social adaptability and quality, and enhance thestudents' employability. Please refer to the provisions of the 'Shanghai PolytechnicUniversity's 'Second Classroom Credit' Implementation Measures (Trial)' inthe 'Student Handbook' for more details.